The Merchants of Cool

      In the Merchants of Cool, it shows us how teens are marketed towards. They use reality assumptions to debunk what teens really like doing. They categorize teens as one large group instead of as individuals in most parts of the video. After watching the video, it left me thinking one thing: that thing was if teens are really that hard to understand. I know that everyone has different mind sets and goals but I really don't see why adults find teens so difficult to understand. Maybe it is our fault because we don't like older people having personal connections into our lives. Maybe it is the adults fault because they don't "pay enough attention to us". I don't think that marketing towards one group of teens works. Teens aren't in one group, and a lot of us don't like being with certain people. So to categorize everyone into one group doesn't really work. One part of the video showed the people at the one rock band. The people there and dressed up felt like they were a part of their own culture with just a select few with the same interests as them. I believe this way of marketing towards teens is the correct way. We all like being a part of something that we can call our own, and that not everyone knows about. In the media, if we see something we like, we tend to want it. But at the same time we kind of hesitate to want whatever is shown if it has a lot of popularity. We all want to be separate in our own ways.