Duracell New Mom Ad

    While I was watching TV, there was an ad for Duracell. This ad featured a crying baby and a mom and dad. The narration talked about how you should trust Duracell over your mothers advice. The ad uses plain folks to attract to our needs. It also uses a camera angle that is level with the parent. This helps us feel like a part of the family that is being featured. Duracell also appeals to our need for domination because it says that trust is power. And if we trust Duracell, then we will be powerful. The ad was bright the entire way through so this also gives off a more positive vibe to it. Because of the bright lighting we give an even better association with Duracell because we view it as this bright and powerful thing. The ad used the family to show that Duracell can solve difficult family problems.       Using the family also would appeal to older people watching the ad because they can relate more to it.

Here is the link to the ad: https://youtu.be/9WXkZwFKmAM