Grayson's Blog

    Snapchat has a thing called streaks. I have about 20 streaks and in order to keep them you have to send at least one picture a day and so does the other person. This is a very smart technique to get people to stay on the app. It for sure has me on the app. There is nothin really more to snapchat then just sending random pictures to friends. But because of streaks it has been a popular app for years. I have had it for about a year, and I really can't see the end of it. The streaks hold us in because we want to keep them and see how high they get. Snapchats audience is 12-25 year olds. Everyone can use it, but it just seems like teenagers are attracted to it more.

      I recently watched an ad for Samsung. It featured a ton of ostrichs in the commercial. The ad was for the new VR add on. The ad featured an ostrich running away and he had on the VR headset. The ostrich was seeing clouds as if he was flying. The ad uses the song Rocket Man to also display how this VR experience can make you feel as if you're flying and higher than others. In the ad the ostrichs shadow was on the ground while a pack of ostrichs were chasing it. The ad also had text over the screen at the end that told us that "We could be anything" and achieve anything. The targeted audience was probably older people because they used an older song to connect to them and create that ethos effect. Link to video: https://youtu.be/hjKd24UCPYY

     It seems as if every month there is a new trend. But with every new trend there comes a dead one. In the Merchants of Cool things are considered cool if they are not well known. They are cool right up till the point where everyone starts to know about it. I believe that this holds a lot a truth. People may feel a certain way about something because they think that whatever it is is so cool and that no one knows about it. But once people start to lose their feelings towards what the new trend is, it isn't cool. The new trend right now that I could say is the fidget spinner. I am sure that this will not be a trend for that much longer. Personally I never thought it was cool, but i know that other kids do think that. In about a week or so or month once those get enough exposure then I am sure they wont find it as cool anymore. Everything is not here to stay and that's why this is just a trend.

    This EZSeed product ad uses aesthetic sensations throughout the ad. Also when the product is sprayed on the ground the camera angle is below. This makes us think that this is better then we are. It shows that it has a lot of power. The ad claims that it can grow grass anywhere. It also shows when the seeds are placed and the camera is level when it is happening. This gives us a more in depth view of what is going on, and we can feel like we are a part of the process. The ad also uses plain folks as it shows a mom and her children and dog playing in the yard. This shows that this product is for everyone and that it can help the family. The target audience are parents who are of any age that care about their yard and their children. The link to this ad: https://www.ispot.tv/ad/A92Y/scotts-ez-seed-bare-spots

      In the Merchants of Cool, it shows us how teens are marketed towards. They use reality assumptions to debunk what teens really like doing. They categorize teens as one large group instead of as individuals in most parts of the video. After watching the video, it left me thinking one thing: that thing was if teens are really that hard to understand. I know that everyone has different mind sets and goals but I really don't see why adults find teens so difficult to understand. Maybe it is our fault because we don't like older people having personal connections into our lives. Maybe it is the adults fault because they don't "pay enough attention to us". I don't think that marketing towards one group of teens works. Teens aren't in one group, and a lot of us don't like being with certain people. So to categorize everyone into one group doesn't really work. One part of the video showed the people at the one rock band. The people there and dressed u...

    While I was watching TV, there was an ad for Duracell. This ad featured a crying baby and a mom and dad. The narration talked about how you should trust Duracell over your mothers advice. The ad uses plain folks to attract to our needs. It also uses a camera angle that is level with the parent. This helps us feel like a part of the family that is being featured. Duracell also appeals to our need for domination because it says that trust is power. And if we trust Duracell, then we will be powerful. The ad was bright the entire way through so this also gives off a more positive vibe to it. Because of the bright lighting we give an even better association with Duracell because we view it as this bright and powerful thing. The ad used the family to show that Duracell can solve difficult family problems.       Using the family also would appeal to older people watching the ad because they can relate more to it. Here is the link to the ad: https://youtu.be/...

     I was watching baseball and there was an ad for Taco Bell. At the time I saw it I was very hungry so it was very appealing to me. The ad was about a 5$ box that included a burrito, two tacos, and a drink. This seems like a pretty good deal because 5$ does not seem like much. You could buy everything seperate and it would be around 7$. The ad zoomed in on the food to appeal to our physiological needs. Taco Bell always find ways to make a deal look appealing and better than it actually is. They kept mentioning how it was 5$ and the entire time on the screen it was in bold letters. This ad didn't appeal to me emotionally or logically. The only way it appealed to me was because it was a good deal and I always want food.      Most food ads seem to be like this. They'll talk about how the food is so great and how there is such a great deal going on. But I've noticed that these deals stay, they aren't even going to go anywhere. The company just says that it'...