NBA Playoffs Ad

     I recently saw an ad on the NBA 2017 playoffs. The ad featured Kendrick Lamar's newer song called Humble. After hearing this song and seeing some of the players highlight plays, it made me want to watch the playoffs even more. I feel like this ad only really attracts sports fans, and mostly late teens to people in their 20-30's. The ad had no text or writing in it but the only thing was the music. Another example of how this ad is for an older audience is how the song uses some profanity that isn't taken out. I feel that this ad will not work on everyone. It will only have the same affect it did on me with just a certain group of people, mostly basketball lovers. But another thing besides basketball is the music. Even if you don't watch basketball if you heard the song, you might be interested.
     The technique that is being used to grab my attention is ethos. The ad displays a common ground with me because first of all it is basketball, but secondly it has a song by an artist I like. There are no pathos or logos being used, only ethos. This is very affective because it does create that common ground that other ads would not.

Here is the link for the ad: https://youtu.be/6HlO2gF18Yw